Previous to founding Shark Reach, Steve worked for more than 17 years in the media business in senior management. Steve has spent more than a decade in key VP/Director roles at high profile companies including Discovery Communications & World Wrestling Entertainment.
His account experience extends across more than 500 clients, which includes deep relationships within all of the movie & entertainment industries. Having worked with high profile media assets within Television, Print, Digital, Outdoor & Events, Steve has unparalleled knowledge of creative marketing tactics. Steve brings his leadership experience with leading dynamic teams to profitability. His most recent examples include his management role in Discovery Communication's $40 million dollar acquisition of leading digital network and studio, Revision3. Prior to this included his sales management at IZEA of 3 regional sales offices and a team of 11 sales executives which lead directly into IZEA becoming publicly traded. From his deep passion for new media and his expertise in leading successful teams, Steve is excited to be leading Sharkreach as it has become the first-ever publicly traded millennial media company.
GM / EVP Sales & Marketing
Steve has 15+ years of experience in media, advertising and content production. He thrives on listening to and creating programs for advertisers that are on brand and amazing. With Global marketing experience, Steve joins SharkReach in leading the global business development efforts for SR, connecting brands with high concept influencer programs.
His experience includes: 15+ years in media sales and monetization - EA, WWE, Dailymotion. And 4+ years in integrated sales/influencer strategy and development - Discovery Digital, BroadbandTV and Ayzenberg/ION (Influencer Outreach Network) where he was a part of the development team creating the backend infrastructure of influencer on boarding, backend development, as well as client facing solutions.
Mark J. Gustavson
Mark Gustavson has 17 years of business development, transactional, alliance management, finance, operational, company formation and IP experience with emerging technology companies. During his career he has acquired extensive experience integrating business disciplines in connection with emphasis in turn-around transactions. Mr. Gustavson has led and closed dozens of transactions with cumulative valuations in excess of $180MM in industry-transforming technology companies.
Prior to SharkReach, Mr. Gustavson was President and co-founder of MedicuRx Corporation, a position he held from February 2013 to June 2015. While there, he was responsible for managing the company formation and transactional activities in collaboration with co-founder Dr. Joseph Rubinfeld for business development, finance, and research & alliance management.
From July of 2012 through January of 2013, he was the President and CEO of ImCure Therapeutics, Inc. From June 2009 through November 2011, Mr. Gustavson served as Executive Vice President at EVP Colmen Group LLC. Mr. Gustavson was a Director of Valdor International Technologies, Inc. from December of 2012 to June of 2013.
In these various executive capacities he was responsible for all company transactions, ranging from acquisitions and strategic collaborations to ordinary course transactions, and engaged in strategic planning for business development, product development, and in-licensing activity and closing numerous business development collaborations.
Mr. Gustavson served as Private Banker at Hong Kong and Shanghai Banking Corporation (HSBC) in Saipan, Commonwealth of the Northern Mariana Islands. From April 1997 through February 1999 Mr. Gustavson was VP of Private Banking and was charged with co-launching the CNMI branch of the Pacific Regional Division during the bank's expansion period. Mr. Gustavson's further activities included Investment Strategist where his focus included introducing early stage technology companies to domestic investors.
Sector specialties include: biotechnology, IP based banking, mobile payment systems, social media, mobile gaming applications and fiber optics. Mr. Gustavson received a Bachelor of Science in Political Science (minor in sociology, concentration in economics) from the University of Oregon in 1991. His most recent transaction was the recapitalization and 4.2MM source funding for social media company CloudTalk Corporation. He served as Director and Senior Advisor to Valdor International Technologies located in the San Francisco Bay Area.
Board of Directors & Advisory Team
Eric PilkingtonFormer CDO at McCann,
Managing Director at IBM
Former editor in chief PC Magazine & GM Discovery Communications
VP at Fox, ThinkLA Board Member,
Paul KontonisDigiday CMO,
President, GOVA, SVP Strategy Collective Digital Studio
Media industry veteran, Fox News, World Wrestling Entertainment
Media start-up veteran, serial entrepreneur.
VP of Enterprise Business Development
12 years media experience.
Influencer Relations Manager
Experience in social media marketing at Warner Music Group and Tastemaker in the music industry
7+ Years experience in design and user experience design.